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Betsy Armentrout

Head of Marketing, Affinity Brands

Betsy has spent her marketing career working on some of the most well-known brands in the world as well as nurturing many startup businesses. Most recently, she was the Marketing Strategy Director in the Venturing & Emerging Brands business unit at The Coca-Cola Company. She was responsible for providing marketing strategy support to investment and acquisition brands through insights generation, brand architecture development, and long-term planning. Additionally, she was responsible for developing futurist insights that guided investment strategy and pipeline development. Betsy has her MBA from the Goizueta Business School and lives in Atlanta with her husband and two boys.

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