Say hello to...

Hugo Martinez

CEO and Co-Founder, Picadas

Hugo is a serial entrepreneur from Mexico obsessed with creating meaningful products. He co-founded Acapella, one of Latam’s most successful DTC apparel brands, where he sold over 400,000 products in more than 30 countries, collaborated with some of the world’s most famous celebrities and created a community of over 700,000 followers on social media.

Hugo has an MBA from Stanford and a BS in industrial engineering from Tec of Monterrey. He's happily married to his college sweetheart (and has a 1 yr. old son), he’s passionate about music and motor sports, and has one blue and one brown eye.

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