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Juan is a food-biotech engineer with extensive experience in beverage innovation and operations. His talent as a Product Innovator and his contrinutions to the beverage industry are well-recognized, specifically in product development and scale-up using his patented state of the art fermentation technology. He uses strategic implementation of technological knowledge, and market expertise, to adapt technology into finished products that fit current and emerging market trends and consumer needs. He holds a Bachellor Degree in Biotechnology and a MBA from HULT International Business School. Originally from Spain, he resides in Carlsbad, CA.