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Lauren Drell

Director of Brand & Creative Strategy

Lauren Drell is a creative, energetic, compassionate journalist-turned-marketer bringing brands to life with style and substance across all industries. She’s always been a fan of startups, and she started her career at AOL Small Business, fresh off a Master’s program. She then scaled and led the branded content team at Mashable before crossing to the brand side to run content and creative at sweetgreen. After a year as marketing director of sustainable apparel brand Faherty, Lauren went freelance in 2019, working with various DTC brands to cut through the noise. One client was Redbud Brands, which she dated for a year before joining full-time in September 2021. Lauren is a graduate of the University of Pennsylvania and Northwestern University's Medill School of Journalism, and she lives in Brooklyn, NY. In her spare time, she's probably playing a word game, learning Italian, cooking or walking her pup, Franklin.

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