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Lou Applebaum

Board of Directors and Strategic Advisor, SunDaze and Picadas

Lou is a proven beverage alcohol leader with 24 years of experience in sales, marketing, corporate strategy, finance, mergers and acquisitions (M&A), business development, and human resources. He has launched dozens of new products, participated or led over $10B in acquisitions, over $1B in divestitures and set up a corporate ventures fund to evaluate and invest in early-stage companies.  

He worked for Constellation Brands for over 20 years in a variety of senior management roles across the beer, wine and spirits segments.  He subsequently led the expansion of an early stage liquor brand called SABE and currently advises or sits on boards of several early stage beverage companies.  

Lou holds a BA in Economics from the University of Rochester and an MBA from the Simon Business School.

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