Say hello to...

Riley Versfelt

Director, Social Strategy

Riley is a social media marketer and influencer expert who most recently led social/digital marketing at Beyond Meat, the plant-based meat global category leader that experienced hypergrowth in the 4 years she was there. Riley’s eagerness to share brand stories and master the latest social trends helped her spearhead Beyond’s social growth from start-up through the company’s blockbuster IPO, growing the social following 500%, from 300K to 1.8M+. Riley also led the launch of Beyond’s TikTok account, developed the robust influencer/content creator program, and drove digital marketing programs across US global retailers and foodservice channels at national restaurant chains such as McDonald’s, Starbucks, and KFC. She also worked cross functionally on external PR efforts, brand building campaigns, and field marketing activations.

Riley has a Master’s and Bachelor's Degree in Broadcast Journalism from the University of Arizona. She currently resides in Newport Beach, CA where she can be found at the beach or supporting her sister’s efforts in driving awareness for acceptance and inclusion of individuals with Down Syndrome and other abilities.

© 2022 Redbud Brands. All rights reserved.