Our Values

Redbud Brands is committed to creating brands in partnership with our Founder partners that embody and stand for diversity, sustainability, and disruptive innovation.

Diversity

Our organization is majority diverse across all levels across our shared services and brand teams. We believe this diversity of thought and background is one of our biggest assets. The majority of our brand founders are female, LGBTQ+, Asian, Hispanic, African American, and/or a military veteran.

Sustainability

We embody ESG principles and, as such, strive to develop brands that are environmentally and socially responsible. We consistently work with sustainable suppliers across our brands’ supply chains and will continue to optimize this as our brands grow.

Innovation

We identify white spaces in the market, and collaborate with our Founder partners to create products and brands to address unmet needs, leveraging innovative product IP and technologies to create market disruption. From brief, to prototype, to launch – we systematize innovation.

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