Redbud Principals Track Record

Our partners have experience as C-suite operators, board directors and advisors, and investors in many successful consumer brands, including:

Amplify Snacks

Better-for-you snacks platform, offering brands like Skinny Pop Popcorn. $1.6B exit to Hershey.

Urban Decay

Leading color cosmetic brand known for its iconic eyeshadow palettes. Exit to L’Oreal.

Waterloo Sparkling Water

Sparkling water with true-to-fruit flavors containing 0 calories, sugar, or sodium. Exit to private equity.


Innovative nutrition solutions for pre‐workout (C4), post‐workout, protein, testosterone and weight loss.

Kettle & Fire

Shelf-stable, nutrient-rich bone broth made from 100% grass-fed and finished organic bones.

Sweet Leaf Tea

Organic RTD beverages made from simple ingredients like real cane sugar and tea leaves. Exit to Nestle.

Deep Eddy Vodka

Spirits company based in Austin, TX. Exit to Heaven Hill.


DTC subscription service that delivers fresh, veterinary-approved pet meals made from real food.

Pet Honesty

Pet supplement business. Exit to private equity.