Company
Better-for-you cheese-based snacks made with regenerative cheese, offering high protein, a clean label, and 4x more cheese than leading competitor brands.
Better-for-you cheese-based snacks made with regenerative cheese, offering high protein, a clean label, and 4x more cheese than leading competitor brands.
Cheddies was a pre-revenue business when Redbud was introduced to the brand.
Supply Chain: Reorganized entire supply chain, improving margin, and scalability.
Product Development: Reformulated to improve quality, shelf life, and taste.
Retail Sales & Distribution: Added leading sales brokerage firm and facilitated introductions/conversations major retailer partners.
Branding: Optimized for launch at retail and on Amazon.
Capital Access: Recruited other strong co-investors, strategic advisors and investors.
Team: Added SkinnyPop founders as advisors and Anish Sheth, a seasoned CPG executive, as Board Chair.
