Our Team

Partnering with Redbud means having access to all the functional and industry experts needed to launch a new consumer brand. We move nimbly to capture market opportunities, working intimately with our co-founders to accelerate a shared vision.

Shared Services
Brand Teams
Brian Goldberg
Founder and Managing Partner
John Ferrari
Operating Partner
Kellam Mattie
Chief Marketing Officer
Jennifer Lewis
General Counsel
Jim Henson
VP of Supply Chain
Charles Davis
VP of Investments
Kenneth Kopp
Head of Growth
Paul Kapsner
VP Finance & Accounting
Brittany Blass
Head of Marketing, Beauty & Wellness
Betsy Armentrout
Head of Marketing, Affinity Brands
Juan Diego Cordon
Entrepreneur in Residence and Head of Beverage Innovation
Scott Lewis
Sales Advisor
Grace Bailey
Entrepreneur in Residence and Head of Investor Relations
Lauren Drell
Director of Brand & Creative Strategy
Casey Murck
Director of Supply Chain
Jordan Jensen
Director of Procurement and Sourcing
John Molino
Director of QA
Cambrey Weiman
Director of Field Marketing
Nick Pluim
Director of Field Marketing
Riley Versfelt
Director, Social Strategy
Sarah Pettry, MS, LD, RD
Nutrition Manager
Aron Pobereskin
Culinary Director
Diemar Patiño
Senior Graphic Designer
Claire Davis
Graphic Designer
Maria Salcedo
Communications & Content Manager
Jennifer Murray
Purchasing Manager
Victoria Iglesias
R&D and Innovation Laboratory Technician
Shannon Fietsam
Staff Accountant
Lou Applebaum
Board of Directors and Strategic Advisor, SunDaze and Picadas
Laura Brooks
CEO and Co-Founder, NAPJITSU
Arthur Gallego
CEO and Co-Founder, SunDaze
Caroline Yeh
CEO and Co-Founder, TSUMo Snacks
Jason Whitson
GM and Co-Founder, Wellcore
Bill Peebles
CFO and Co-Founder, WellCore
Hugo Martinez
CEO and Co-Founder, Picadas
Sangita Forth
CEO and Co-Founder, First & Foremost
Tom Aiello
CEO and Co-Founder, Operation Good Boy
Justin DePriest
COO and Co-Founder, Promised Grounds
Nicole Heath
Head of Growth, NAPJITSU
Austin Allen
National Account Manager, NAPJITSU
Shane Sheldon
National Account Manager, NAPJITSU
Antonio Salinas
Chief of Staff, Picadas
Isidro Martinez
Director of Operations, Picadas
Hailey Tully
Director of Marketing, SunDaze
Vat Tann
VP of Marketing, TSUMo Snacks
Todd Matney
Director of Sales, TSUMo Snacks
Brent Cureton
Head of Customer Service, WellCore
Ryan Lester
Physician Assistant, WellCore
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